AI for PR Professionals: Prompt Engineering for PR pros, AI agent and AI Tools
From reactive press releases to predictive intelligence — master the AI tools, prompt frameworks, data mining techniques, and narrative strategies transforming modern PR practice in Malaysia and beyond.
THE PROBLEM
AI tools are everywhere — but most PR professionals are using them reactively, one prompt at a time, with no system. You’re spending hours on tasks that should take minutes. Your pitches still sound the same. Your monitoring is still manual. And the gap between what AI can do for your practice and what you’re actually getting out of it is growing wider every quarter.
THE TRANSFORMATION
In one intensive day, you’ll move from ad-hoc AI experimentation to a structured, repeatable AI-powered PR workflow. You’ll master prompt engineering frameworks that produce publish-ready press releases, spokesperson Q&As and social captions — not generic drafts that need rewriting.
You’ll work hands-on with the full AI tools ecosystem — from research and discovery platforms like AnswerThePublic and Google Trends, to AI video tools like HeyGen and Opus AI, to media intelligence platforms like Supernewsroom.ai. You’ll also go deep into the Claude ecosystem — Claude Cowork for desktop automation, Claude Code for building PR workflows, and the full LLM landscape so you can choose the right model for every task.
By the end, you’ll have completed a live Competitive Intelligence Sprint, a Data Story Workshop, and a full AI-assisted PR campaign — built, presented and peer-reviewed. Not theory. Work you can use the next morning.
THIS IS FOR YOU IF
- You use AI tools but aren't getting the quality, speed or consistency you need
- You want to move from guesswork to a structured, repeatable AI PR workflow
- You need to mine data and surface insights that journalists actually want
- You're ready to master prompt engineering, AI video, and media intelligence tools
YOU'LL WALK AWAY WITH
- Prompt engineering frameworks that produce publish-ready PR content
- Hands-on proficiency across the full AI tools ecosystem for PR
- A live-built media intelligence workflow using Supernewsroom.ai and data mining tools
- A completed AI-assisted PR campaign — built, presented and peer-reviewed
Summary
- 1 Day
- In-house Training
- Download Brochure
Questions? Contact us at
- +603 2201 9377 /9477 /9577 /9877
- +60 12 652 3868 / +60 12 254 1755
- enquiry@intelectasia.com