Building Data Driven Narratives for PR Professionals
Your organisation is sitting on headlines. You just haven’t found them yet.
THE PROBLEM
Your company has user data, sales trends, campaign metrics and app insights — but your press releases still lead with corporate announcements. Meanwhile, every editor you pitch wants credibility, substance and proof. The gap between the data your organisation has and the stories your PR team tells is where coverage goes to die.
THE TRANSFORMATION
In one day, you’ll learn to mine your organisation’s existing data for stories journalists actually want to publish. You don’t need to be a data analyst — you need to know the right questions, where to look, and how to frame a number so it becomes a headline.
You’ll learn what makes data newsworthy, how to collaborate with product and ops teams to surface insights they don’t even realise are valuable, and how to write press materials that lead with substance instead of spin. By the afternoon, you’ll have reworked a real press release using a data-first approach — and pitched it live for structured feedback.
THIS IS FOR YOU IF
- Your pitches get ignored because they lack hard data or fresh angles
- You know your organisation has great data but don't know how to use it for PR
- You want journalists to see you as the source who always brings substance
- You're ready to move beyond corporate messaging to insight-led storytelling
YOU'LL WALK AWAY WITH
- A method for finding newsworthy stories in data you already have
- Skills to work with non-PR teams and extract insights they overlook
- Data-first writing techniques for headlines, press releases and pitches
- Two toolkits: the "Data Hunting Questions" playbook and "From Insight to Impact" template
Summary
- 1 Day
- In-house Training
- Download Brochure
Questions? Contact us at
- +603 2201 9377 /9477 /9577 /9877
- +60 12 652 3868 / +60 12 254 1755
- enquiry@intelectasia.com