Media Relations In The AI Era
The old pitch playbook is dead. Learn what actually gets journalists to say yes.
THE PROBLEM
You’re sending pitches into the void. Journalists are overwhelmed, newsrooms run leaner than ever, and AI has changed how stories get sourced and written. The PR professionals who still rely on blanket press releases and generic media lists are being ignored — not because their stories are bad, but because their approach is outdated.
THE TRANSFORMATION
This course takes you inside the modern AI-driven newsroom so you understand exactly what editors want — and how to deliver it. You’ll learn to spot genuinely newsworthy data angles, write press releases structured for both human journalists and AI discoverability, and craft pitches so compelling they get opened, read and acted on.
You’ll practise handling tough questions in a live press conference simulation and hear directly from working journalists and editors about what they wish PR people understood. This isn’t theory — it’s the practical edge that separates PR professionals who get coverage from those who get silence.
THIS IS FOR YOU IF
- You're responsible for securing media coverage and your hit rate needs improving
- You want to understand how AI is changing what journalists expect from PR
- You need to write press releases and pitches that actually get responses
- You want to build lasting journalist relationships, not just transactional ones
YOU'LL WALK AWAY WITH
- A clear understanding of how modern newsrooms operate with AI
- Data-driven pitching techniques that match what editors look for
- Press release structures optimised for humans and AI discoverability
- Confidence handling press conferences under pressure
Summary
- 1 Day
- In-house Training
- Download Brochure
Questions? Contact us at
- +603 2201 9377 /9477 /9577 /9877
- +60 12 652 3868 / +60 12 254 1755
- enquiry@intelectasia.com