Hacking AI Visibility: Strategies for PR pros to get AI to mention your brand

Your brand is being recommended — or ignored — by AI right now. Find out which. Then fix it.

In House Training

THE PROBLEM

AI has become the first stop for recommendations, comparisons and expert opinions. When someone asks ChatGPT, Gemini or Perplexity which PR agency to hire, which brand to trust, or which product to buy — they get a confident answer. Your brand is either in that answer, or it isn’t.

Most brands have no idea where they stand in AI-generated results. They’re investing in SEO, social and earned media — but none of it is optimised for how LLMs decide what to recommend. The visibility gap is growing, and most communications teams don’t even know they have one.

THE TRANSFORMATION

In one full day, you’ll move from invisible to AI-surfaceable. You’ll learn exactly how ChatGPT, Gemini, Perplexity, Copilot and other LLMs decide which brands to mention, recommend and cite — and what you need to do to get into those answers.

 

You’ll audit your current AI visibility using real tools, identify the exact gaps in your source ecosystem, and build a content and PR strategy designed to signal authority, credibility and relevance to AI models. Using AnswerThePublic, Google Trends and Supernewsroom.ai, you’ll map demand, align your narrative, and build the third-party presence that LLMs trust.

By the end of the day, you’ll leave with a completed 90-Day AI Visibility Action Plan — a prioritised, executable roadmap covering source targets, content moves, PR angles and success metrics. Not a slide deck. A plan you can act on Monday morning.

THIS IS FOR YOU IF

YOU'LL WALK AWAY WITH

Summary

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